“Yours To Make” a brand campaign that asks teens to shine a light on themselves and their inspirations, using the one tool they already have at their disposal: their cell phones. The resulting work is a celebration of youth and of the power they wield.
+ wild postings + OOH placements.
We worked with Instagram creators to create on-platform videos, celebrating their identities.
Yours to Make.
Yours to Make.
Instagram x Johannes Leonardo
AGENCY
Jeph Burton
Hunter Hampton
Joshua Lampley
Austin Haas
Brooke Chai
Rhea Rannie
Tina Diep
Siobhan Spence-Edwards
Production
Directors
JOHANNES LEONARDO
Group Creative Director
Group Creative Director
Copywriter
Art Director
Junior Copywriter
Junior Art Director
Executive Producer
Producer
Florence
rubberband