Some things are flat out stupid. Others, are simply genius. And some things are up for debate, like hot dogs. We created a social campaign that invited people to the not-so-serious side of life, culminating in the creation of summer’s most controversial snack: The Cold Dog.
PR: AdAge, Hypebeast, Food & Wine, USA Today, Delish, CNN, The Today Show, Thrillist, People
Stupid or Genius?
Stupid or Genius?
Oscar Mayer x Johannes Leonardo
At the peak of our campaign, we partnered with Popbar to make a hot dog-flavored frozen pop. It’s a dream for some, a nightmare for others, but undoubtedly has the world talking about hot dogs more than ever.
AGENCY
Jeph Burton
Hunter Hampton
Melusi Mhlungu
Lucas Kelly
Dupree Bostic
Brooke Chai
Rhea Rannie
Tina Diep
James Elio
JOHANNES LEONARDO
Group Creative Director
Group Creative Director
Creative Director
Copywriter
Art Director
Junior Copywriter
Junior Art Director
Executive Producer
Producer